如何突破陶瓷行业千篇一律的固化印象?借势消费升级下的审美升级?利用设计做更优质品牌? 90+认为,打破同质化现象的方式除了产品,更在于空间展示。空间格局正在成为占领用户心智的新战场,90+行业首创刷新陶瓷消费印象的展示设计模式——“千店千面”,用不可复制的设计力,展示品牌差异化及设计优势。 |
How to break through the stereotyped impression of the ceramic industry? Aesthetic upgrade under the trend of consumption upgrade? Use design to make a better brand?
90+ believes that the way to break the phenomenon of homogeneity is not only the product, but also the space display. The spatial pattern is becoming a new battlefield occupying the minds of users. 90+ industries have pioneered a display design model that refreshes the impression of ceramic consumption-thousands Stores with various designs, with unrepeatable design power to showcase brand differentiation and design advantages. |
以代表作品——东华里系列产品为主线,突破行业标准店的限制,适应年轻生活需求的模块功能展示,由表入内定义“轻潮”风尚,更利用店面矩阵组合成空间案例库,线下一个吸睛店面,线上千套空间展示,就是90+“千店千面”模式。 |
Taking the representative work- Dwell series products as the main line, it has broken through the limitations of industry standard , displaying modular functions, which will meet the needs of young life, defining the "light trend" fashion by using the store matrix form a space case library. The next eye-catching storefront, online thousands of sets of space display, is the 90+ "Thousands Stores with various designs" model. |
“千店千面”的设计主理人周荣标先生,也是佛山格立菲斯建材有限公司公司创始人、广东玖拾加陶瓷有限公司创始人、90+轻潮现代砖创始人兼董事长......但他常谦称自己只是一个“设计师”,深耕陶瓷行业20余年,曾游历60多个国家,其前瞻性的构思使得他的原创设计获奖无数。让世界看见中国原创设计力,是他在创立90+轻潮现代砖就决心要迈向的目标。 体验中感受,通过用身体阅读空间,发现90+美学所产生的信仰和力量,是他对“千店千面”灌输的设计理念,也是“千店千面”所追求的展示优势。 |
Bill Chow, the initiator of thousands stories with various designs, who is also the founder of Guangdong Ninetyplus Ceramics Company and CEO of 90+ Light Trend Modern Ceramics, often introduce himself as a designer. He has been deeply engaged in the ceramic industry for more than 20 years, and has traveled to more than 60 countries. His forward-looking ideas have made his won numerous original design awards.So the world can see Chinas original design power, which is the goal he determined to step toward when he founded 90+ Light Trend Modern Ceramics.
The design concept of thousands stories with various designs is feeling via experience and body by immersing yourself in space to discover power and aesthetics of 90+, and its advantages as well. |
为消费者带来崭新及印象深刻的消费体验,促“引客”,助“留客”,是90+“千店千面”的突出优势。但随之难题与挑战却十分苛刻,千个店面,千种风格,千种市场,组合带来的是数以百万的关联问题。周荣标先生主理下的90+空间设计团队基于调研和洞察,推出了“未来盒子”模块化设计概念。 |
Bringing a brand new and impressive consumption experience to consumers, promoting "attracting customers" and helping "retaining customers" are the outstanding advantages of 90+ "thousands of stores with various designs". But then the problems and challenges are very demanding such as thousands of stores, styles and markets, the combination brings millions of related problems. Based on research and insights, the 90+ space design team led by Bill Chow introduced the modular design concept of "Future Box". |
空间无界:以可变空间融合边界,抹去隔阂,打破关于空间的想象。 设计格调:朴素而极具格调,极简而内涵饱满,风格多变,但始终围绕“有砖亦无砖”的理念。 场景营造:打破产品/空间/人际关系的边界,营造有持续生命力的新消费场景 |
Unbounded Space: Use variable space to merge boundaries, erase barriers, and break the imagination of space.
Design style: simple and stylish, minimalist and full of connotation, styles are changeable, but always centered on the concept- less is more. Scenario creation: Break the boundaries of product/space/interpersonal relationship and create a new consumption scene with continuous vitality
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